According to Millward Brown's latest BrandZ™ report, the combined value of the world's top-100 most valuable brands in 2014 increased by 12 percent to $2.9 trillion. The top 10 brands represented almost one third of the total for the top 100, led by the technology sector.
North America dominated the Top 100, buoyed in part by slower emerging market economies that reduced the number of brands from this countries from 17 in the 2013 ranking to 14 in 2014.
Source: BrandZ Top 100, 2014
How do you measure the power of a brand? At Forbes, it is function of financial strength and consumer perceptions. The most powerful brands thrive in both areas. Apple. The value of the Apple brand has soared 52 percent over the past two years with the success of the iPhone and iPad. Global consumers give Microsoft higher marks in perception study done by Landor, but Apple's significantly higher brand value makes it the world's most powerful brand. Microsoft. Surprise! Microsoft gets the highest consumer perception scores in a global survey of 2,000 adults. Consumers credit Microsoft on things like "positively impacting lives on a daily...