Emotions Running High, Millennials a Target

Daily experience and surveys alike tell us that emotions greatly influence consumer behavior. Now that in many areas of the world life has  come to a standstill in anticipation of the end of the pandemic, it is especially important to gain timely and reliable insights into consumers' emotional states. Cognovi Labs, an alternative data provider, uses artificial intelligence to measure the emotions of a population and evaluate consumer emotions and intentions in the United States. Cognovi Labs data contains insights about how people feel and what they will do next. Today we feature data from Cognovi during COVID-19, focusing on emotions toward a variety of targets, including the general situation, a whole generation of people (Hint: It's Millennials), and various retailers and consumer goods.