Verbatim

Integrate Data
Sample Data - Verbatim
Verbatim Data Dictionary
Verbatim DNKN Sep Final Report
Verbatim Retail & Restaurant Data Overview
Subscription Details 
Annual contract, payable and changeable/cancellable quarterly.
Update Granularity 
Monthly by Ticker
Price 
$100K+
Verbatim Advisory Group is an alternative research firm serving institutional investors since 2005. Our quantamental approach to channel surveys delivers unique and proprietary insights from a global dataset. Monthly retail and restaurant checks focus on hot new products, the competitive landscape, new initiatives, the impact of price changes, government entitlements, shopping budgets, promotions, inventory levels, LTOs, weather impact and more. We act as an extension of your team and ask insightful questions that will put you ahead of the next trends.
Collection Methodology 
Phone-based interviews
Regional Coverage 
Worldwide, but primarily US
History 
2009-2011 for most names in our active coverage
Cadence 
Monthly by Ticker
Themes Covered 
Same-Store-Sales
Known Biases 
Data is mapped to each companies’ geography, mix of store concepts, and where applicable store age.  Each company has a different bias between our raw data and our estimates/announced actuals.
Granularity of Data 
Company / Concept
Sectors / Companies 
Retail & Restaurants