YouGov

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Subscription Details 
YouGov has the flexibility in its data sets to meet the unique needs of quants, fundamental and Private Equity investors.
Update Granularity 
YouGov can provide its data through its UI or at the Respondent Level via a direct feed.
Price 
$100K+
Quants & fundamental investors are using YouGov’s deep cache of brand health & sentiment survey data as an alternative data point and are finding alpha. In the US, YG tracks over 1700 brands daily, across 45 categories, many since 2007. Our data is clean, structured and available on the respondent level and mapped to Ticker & ISIN codes. With over 7M panel members, in 38 global markets, taking part in ten’s-of-thousands of interviews daily, YouGov is able to provide consistent and continuous data, available through a daily feed (API) with automated delivery meaning YouGov data is compatible with fundamental financial information and other sources of alternative data. YouGov is an AIM-listed, $150M data and analytics company collecting data since 2000. Our data covers thousands of the world’s biggest companies, including 179 of S&P 500 and nearly half of FTSE 100. In the US, we track 43 distinct markets. The 16 metrics we track daily include: • Brand awareness – Buzz, Awareness, Word of Mouth • Brand sentiment – whether consumers have heard positive/negative news about a brand • Purchase intent (including if current or lapsed customer)
Insights
Collection Methodology 
In the US, YouGov collects approximately 5,000 surveys daily from its +2 million person proprietary panel across 45 market sectors. It’s a double opt-in process where a panel member first registers, provides name, email, age, education, family income, gender, race and region as well as indicating the cadence on which they will be presented with a survey. When a survey notification is emailed to the panelists, the panelist needs to open the link to execute the survey. Government employees, elected officials and lobbyists are not restricted from joining our panel, however, the information that we are collecting is brand sentiment, so no data is sensitive or confidential. YouGov is GDPR compliant.
Regional Coverage 
YouGov collects data in 38 countries, including US, UK, Europe, Nordic, AsiaPac and Latin America.
History 
YouGov began tracking brands in September 2007 and continues to track them as part of the index.
Cadence 
YouGov executes surveys on a daily basis. In the US, the results are weighted NatRep and made available the next day by 4 AM EST via direct feed.
Themes Covered 
YouGov tracks brands in 45 market sectors, including Food & Gastronomy, Fashion & Beauty, OTC Healthcare, Digital Life & Media, Travel & Auto, Services (FS)
Known Biases 
YouGov's surveys are weighted NatRep (or OnlineRep) depending on the specific market. In the US, to achieve NatRep, a panelist may be overweighted to no more than 2.5 or underweighted by no more than .5
Granularity of Data 
Brands tracked at the respondent level linked to 16 distinct metrics organized by brand awareness, value, and purchase consideration.
Sectors / Companies 
YouGov tracks brands in 45 market sectors, including Food & Gastronomy, Fashion & Beauty, OTC Healthcare, Digital Life & Media, Travel & Auto, Services (FS)
Datasets
The Economist/YouGov Poll - Friend or Enemy
Published:  8月 2020
Date Range:  月曜日, 24 8月 2020
Source:  YouGov
Question: Do you consider the countries listed below to be an ally or an enemy of the United States?
U.S. Presidential Voting Intention 2020
Published:  12月 2020
Date Range:  土曜日, 07 3月 2020 - 土曜日, 31 10月 2020
Source:  YouGov
If an election for president were going to be held now and the Democratic nominee was Joe Biden and the Republican nominee was Donald Trump, would you vote for...
Yahoo News/YouGov: When America believes the country will be ready to reopen (One time publication)
Published:  4月 2020
Date Range:  月曜日, 20 4月 2020
Source:  YouGov