United States: Coronavirus-Related Search Queries Waning

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While researchers are working toward an answer to COVID-19, it seems that the average person has had enough on the topic. The declining breadth of search queries* people use to find COVID-related information on Bing points to waning interest, at least in the United States. During the week of March 16, 306,000 unique queries (explicit and implicit) related to Coronavirus or COVID-19 were recorded. By the end of April, that figure dropped to only around 36,000.

Additional interesting insights from Bing searches:

  • More general 'coronavirus' searches were replaced by 'coronavirus update' as the pandemic surged in the United States. Once the virus peaked, 'coronavirus' returned as the top search.
  • Several queries stand out for their limited one-to-two day popularity: 'coronavirus 3d protein map', 'hilary heath dies coronavirus', 'coronavirus stimulus check deposits', 'china new coronavirus cases', 'kim jonj un coronavirus'. 
  • It's the persistent daily queries that we suspect reveal more about what people really care about: 'coronavirus symptoms', 'coronavirus map', and 'johns hopkins coronavirus dashboard'.
  • The volume of unique searches well predated the peak of the US: people were anxious and looking for information even if the headlines from the US Government were that there was nothing to worry about.

*The database includes only searches that were issued many times by multiple users from a desktop computer.

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